【尚友制造】OG阅读点评十六至二十.pdf

wwwwww..sshhaarreewwiitthhuu..ccoomm OG 16~20 OG 16~20 【尚友制造】OOGG 阅读点评1166~~2200 提示：文中题目前面的背景色，对应该题目在文章中涉及的内容。其中背景色中的红色字 体为解题关键字。题目中的青绿色背景色为解析题目的重点词语。 Passage 16 Traditionally,the first firm to commercialize a new technology has benefited from the unique opportunity to 传统的获利方式 shape product definitions, forcing followers to adapt to a standard or invest in an unproven alternative. Today, how- ( 5) ever, the largest payoffs may go to companies that lead in 转折，着重突出文章的论证 developing integrated approaches for successful mass 中心 production and distribution. Producers of the Beta format for videocassette recorders (VCR’s), for example, were first to develop the VCR com- (10) mercially in 1975, but producers of the rival VHS (Video Home System) format proved to be more successful at VHS 成功的主要原因 forming strategic alliances with other producers and distributors to manufacture and market their VCR format. Seeking to maintain exclusive control over VCR distri- (15) bution. Beta producers were reluctant to form such alli- ances and eventually lost ground to VHS in the compe- tition for the global VCR market. Despite Beta’s substantial technological head start and VHSBeta 的对比 the fact that VHS was neither technically better nor cheaper (20) than Beta, developers of VHS quickly turned a slight early lead in sales into a dominant position. Strategic alignments VHS 因Strategic alignments 取 with producers of prerecorded tapes reinforced the VHS 胜 advantage. The perception