我国绿色场营销现状前景.docVIP

我国绿色市场营销的现状与前景 摘要：公元2009年12月哥本哈根气候变化大会讨论了减少温室气体排放量，发展低碳经济，开发新能源等全球问题。生态环境的日益恶化和和全球威胁日益俱增时，使绿色营销成为现代市场营销中最具时代感紧迫感的话题之一。绿色营销是市场营销和环境保护相结合的产物，它在市场营销的基础上增加了环保意识，强调企业要承担高度的社会责任，把维护人类生存环境融入经营目标，并且在营销全过程中注入“绿色”因素，满足绿色需求，维护环境利益。企业实施绿色营销是顺应可持续发展的全球性潮流，满足绿色消费需求的必然选择。由于现实中我国绿色营销起步较晚，企业在取得一定成绩的同时，在策略的实施上还面临着许多问题。因此，应充分认识我国企业在绿色营销中存在的问题，在借鉴国外相关经验的基础上，制定适合我国国情，并与国际接轨的绿色营销策略。因此，应站在现实的角度，全面分析我国绿色市场营销的现状与前景，并采取相应策略，为经济发展和建设和谐社会提供有益探索。 关键词：绿色营销；可持续发展；现状；前景 Chinas Green Marketing Situation and Prospects Abstract：Year in December 2009 Climate Change Conference in Copenhagen to discuss the reduction of greenhouse gas emissions, developing low-carbon economy, developing new energy sources such as global issues. The deteriorating ecological environment, and increasing, and global threats growing, the making of modern marketing, green marketing in one of the most contemporary sense of urgency of the topics. Green marketing is a combination of marketing and environmental protection product of its marketing on the basis of increased environmental awareness, to bear a high degree of emphasis on corporate social responsibility in safeguarding the human environment into the operational objectives, and the entire process of marketing into the green factors, to meet green demand, to maintain environmental benefits. Enterprises to implement green marketing is a response to the global trend of sustainable development to meet the demand for green consumption inevitable choice. Because the reality of the late start of Chinas green marketing, companies made certain achievements, the implementation of the strategy will still face many problems. Therefore, we should fully recognize Chinas enterprises in the green marketing problems, drawing on the basis of relevant experience abroad to develop suitable to Chinas national conditions, and with the international standards of green marketing strategies. Therefore, we should stand a real