中国近现代报刊广告的社会功能（The social function of modern newspaper advertisements in China）.docVIP

中国近现代报刊广告的社会功能（The social function of modern newspaper advertisements in China） The social function of modern newspaper advertisements in China In the modern China amidst the winds of change, the modern newspaper advertising as a trickle of popular culture is not interesting, but it is the humble trickle, but as the social changes Chinese aspects, from the growing popularity of western modern education, popularization, national industry development, without a the modern newspaper advertising dinglixiangzhu. Built into the East Bridge In late nineteenth Century in the East West cultural contact is opposite to the attitude, after a series of humiliating defeat with the Western powers, Chinese people have the most direct judgment between the eastern and Western culture not only has the difference, more deadly is a gap between the two cultures. Thus, learning from the West and seeking ways to save the nation became the urgent task of the Chinese people. Although learning the west has experienced a long period of questioning and debate, it is still regarded as the most effective choice to get out of the predicament, and Western learning has gradually entered the Chinese peoples field of vision. The introduction of Western learning follows the order from technology to science, from daily habits to culture, from the critique of the old system to the awakening of civic consciousness. In this process, newspaper advertising as a special form of information in history as a dramatic play an important role. Its function is embodied in the following three aspects. First of all, when western science and technology. One of the most representative of these is machine advertising. The application and development of machines are the key to the modernization of Chinas industry. Dr. Wang Runian is the current research on Chinas modern newspaper advertising is one of the most successful scholar, he has published on the Declaration advertising done detailed research, statistical results s