中国经济型酒店发展现状与存在问题分析（Development status and existing problems of Econo Hotel in China）.docVIP

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中国经济型酒店发展现状与存在问题分析（Development status and existing problems of Econo Hotel in China）.doc

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中国经济型酒店发展现状与存在问题分析（Development status and existing problems of Econo Hotel in China）

中国经济型酒店发展现状与存在问题分析（Development status and existing problems of Econo Hotel in China） Present situation and existing problems of the development of China Econo Hotel The development of the market, Chinese Econo Hotel National brands To January 2009, the regional development oriented motiejunas, 7 day, Chinese front courtyard and GreenTree Inn four total market share of 29%, and the home and JinJiang Inn and just flat, and the top three foreign brands (8, Ibis and Vienna) but only 5% of the total market share. Chinese and foreign business and the development gap between the expansion path different from In essence, the international and domestic public Econo Hotel in the expansion path is the difference in differentiation strategy and cost leadership strategy (differentiation) (costleadership) on different orientation. International brands through the steady shape high value-added, cost-effective brand image, while domestic brands such as 7 days, through the rapid expansion of the domestic Econo Hotel, grab market share, and strive to scale economy. The largest home chain which is currently the only profitable China market of the Econo Hotel chain. Industry Overview By the end of January 2009, China Econo Hotel reached number 2805, the number of rooms in Econo Hotel for 312930. Chinese Chinese with the economic downturn, the number and the number of guest rooms in the Econo Hotel China growth will slow. Chinese Econo Hotel the top ten is the Home Inns, JinJiang Inn, motel chain, 7 Days Inn, Hanting Hotels, GreenTree Inn, Super 8 Hotel, ibis, Vienna, whwh. The coincidence and inevitability of history Econo Hotel has been able to rise rapidly in China, a very important reason is the rapid development of popular domestic tourism and business activities; two international tourists swarmed into China; three is the hotel industry to seek innovation, with low price, simple services to the public. Econo Hotel is the real cause of media and public attention in the SARS period.