中国联通2010年电子阅读项目产品规划方案（Product plan for China Unicoms electronic reading program in 2010）.docVIP

中国联通2010年电子阅读项目产品规划方案（Product plan for China Unicoms electronic reading program in 2010） This article is contributed by ent0401 Pdf documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Focus on customer integration, innovative solutions, electronic reading, project planning order record Electronic reading project user needs analysis, electronic reading project planning ideas, electronic reading project product and function design User location analysis The use of mobile phone reading users, Internet service and mobile phone users age convergence, mainly concentrated in the range of 18-30 years old currently used mobile phone users to read, the sex ratio of convergence of Internet business and mobile phone, male and female ratio is approximately 4:1 Heavy users: the use of mobile phone reading client; ordinary users access WAP reading website users; potential users: a mobile phone access to the Internet but no mobile phone users to read (below) * Note: the user is divided into user Market Research Symposium and questionnaire survey were outbound, held two seminars, completed a total of 3131 outbound sample. The analysis results of qualitative and quantitative User location analysis Heavy users: read clients read through mobile phones Potential users: Mobile Internet access, but not mobile phone users to read behavior. Mobile phone users to read the willingness to pay is obvious, especially the potential users are willing to pay a high proportion of 78% for mobile phone reading; users generally can accept the payment range of 3~10 yuan, the cost of more than 10 yuan, the user willingness to pay was significantly decreased; With the mobile phone users for reading the willingness to pay was significantly lower than that of ordinary users and potential users, that heavy users can replace the free resources in a more easy to find; ordinary users and potential users willingness t