中国童鞋市场分析（Analysis of Chinese childrens shoes Market）.docVIP

中国童鞋市场分析（Analysis of Chinese childrens shoes Market） Analysis of Chinese shoes Market 2008-9-2 11:33:00 shoes net user reviews 0 hits: 313 Childrens shoes market is one of the footwear industry with great growth potential of the market, a relatively special industry and footwear industry. How the current development status of the domestic shoes market? Childrens shoes industry development potential and prospects and how? These shoes on development issues have become the focus of industry. First, the domestic shoes market capacity and development potential At present, China children 3-12 years of age is about 230 million. About 30 million babies are born each year, according to the current Chinese urbanization rate of 45% projections, this period of urban children population reached 100 million people. According to the statistics, there are nearly 30 billion yuan annual market capacity of shoes products. With the development of modern peoples living standard is more and more high, the parents of their childrens life into more and more, childrens consumption showing a clear trend, buy personalized active. Therefore, childrens shoes market space will be rapid increase year by year. But the current domestic shoes market is still in its infancy. The relevant data shows that the total domestic shoes market of about 30 billion yuan, and in recent years are at a very high rate of increase, industry insiders predict the potential market of domestic shoes at least 100 billion yuan. The current market, international brands accounted for only 2, only 1 share of domestic brands. Two, the domestic supply of shoes The domestic shoes industry mainly in Wenzhou, Guangzhou and Quanzhou three production bases. Wenzhou is a large childrens shoes low domestic production base, Guangzhou is in the high-end childrens shoes production base, Quanzhou is the main production of children sports shoes. Wenzhou shoes brand red child, seven, cat, Tianle Miqi, Chen three blue cat. Quanzhou shoes br