中国白酒系统布局区域集中突破战略（Chinese liquor, system layout, regional concentration, breakthrough strategy）.docVIP

中国白酒系统布局区域集中突破战略（Chinese liquor, system layout, regional concentration, breakthrough strategy） When the Yanghe River became king of Jiangsu, when the Hetao become Mongolian King, when Hengshui Laobaigan become king of Hebei, when some regional real estate wines become vision, the strategy of regional market is further consolidate the foundation for development of regional wine, which is far superior to full of pepper, blind investment under the disorderly expansion mode. The pepper marketing is the basic practice of many investment companies, but the bulk of the point of marketing practices have suffered dealers boycott, this is not because businesses become smarter, not because the manufacturers become stupid, but the change of marketing environment and promote the cooperation progress and mature. More and more mature businesses look at the enterprise is no longer simply a model market, but the overall layout of the enterprise region, the regional market concentration model. With the unbalanced development of the state of the economy, diversification of consumption patterns, regional market resources monopoly, market model limitations and contingency are more and more obvious, not only reduces the dealers appeal, but also weakened the market model successfully copied and promotion. 1., regional concentration breakthrough strategy A lot of regional enterprises have had a bold attempt to break through the capital city, expand foreign markets, but because of resources, customer, team, brand, a serious shortage of funds which leads to failure, so many companies began to return to rational for the survival and development of the road, re lock the regional market, concentrated force. Focus is one of the three basic competition methods put forward by Michael, #8226 and Potter. Many domestic enterprises consciously and unconsciously use it in marketing practice, and have made great achievements. For many companies, resources and capacity is limited, the occupation of the n