中国广告业现状（Present situation of Chinese advertising industry）.docVIP

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中国广告业现状（Present situation of Chinese advertising industry）.doc

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中国广告业现状（Present situation of Chinese advertising industry）

中国广告业现状（Present situation of Chinese advertising industry） The advertising industry status quo and development trend of Chinese. As everyone knows, advertising is known as a barometer of a countrys economic development, has the extremely close linkage relationship between the two. In 2005, the development of good macroeconomic fundamentals, and promote sustained growth of the total advertising industry. But it is worth noting that, in 2005 Chinese advertising industry growth in 123 billion 800 million yuan high momentum has been showing signs of slowing down, the advertising industry inside the micro main body status, the relationship is undergoing a new adjustment, the potential contradictions, conflicts and opportunities emerge. This is one of the best of times, it was the worst of times. 2005 in such a complex era, research framework, analysis of the advertising industry, we have to scale back from the annual back forward. The development of the advertising industry Chinese diagnosis isexhausted resistance, the search for a breakthrough in the direction of the puzzle. A status quo Statistics show that in 2004 the national total advertising business units 113508, 11722 increased over the previous year, an increase of 11.5%; advertising professionals 913832 people, 42466 more than the previous year, an increase of 4.9%; advertising sales amounted to 123 billion 860 million yuan, a year-on-year increase of 14.8%, accounting for 0.93% of GDP, accounting for third of industrial GDP 2.9%. 1. advertising company By the end of 2004, the national advertising company for 76210 households, 9857 increased over the previous year, an increase of 14.8%, accounting for the total number of advertising companies advertising business units 67.1%. The advertising company employees reached 641654 people, an increase of 49007, increased by 8.2%, accounting for 70.2% of the advertising practitioners. Sales amounted to 56 billion 520 million yuan, an increase of 12 billion 40 million yu