中国企业亟待完成文化转型（Chinese enterprises urgently need to complete cultural transformation）.docVIP

中国企业亟待完成文化转型（Chinese enterprises urgently need to complete cultural transformation） The main problem, the current China enterprise culture building in existence Since 1990s, especially after Deng Xiaopings southern tour speech, the corporate culture is a kind of good employee relations, an important means to gain competitive advantage has been our country attaches great importance to many enterprises. However, in reality, although many enterprises in the construction of organizational culture to spend a lot of money to engage in many activities, a lot of effort, but the enterprise culture did not produce the expected role in strengthening the sense of ownership of enterprise employees and enterprise cohesion, even some enterprises but because in the enterprise culture construction cause employee dissatisfaction is further aggravated, so, why is this the case? The main reason is that many enterprises of our country exist problems between the following aspects in the enterprise culture construction: First, the form and content from. Many of our companies there is a misunderstanding of the corporate culture, they tend to think that the enterprise culture is nothing more than a kind of spiritual encouragement, as long as there are clothing, logo, slogan songs, unified enterprise, said it has set up the enterprise culture. They do not understand the true enterprise culture must serve the business, must be rooted in daily management practice, reflected in the organizational performance above. They do not share the majority of employees values and the sum of these values system and employee behavior under the guidance of the as the essential characteristic of corporate culture, but the essence of corporate culture, but the carrier of CIS enterprise (namely the enterprise image recognition system) communication method or enterprise culture itself as a business culture. So, some experts find companies everywhere in theory and playing with words of language master to help the