销量下滑6% 李宁转企业培训型阵痛（Sales fell 6%, Lining transferred to enterprise training throes）.docVIP

下载本文档

0
0
约1.36万字
约 10页
2017-09-06 发布于河南
举报
版权申诉

销量下滑6% 李宁转企业培训型阵痛（Sales fell 6%, Lining transferred to enterprise training throes）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

销量下滑6% 李宁转企业培训型阵痛（Sales fell 6%, Lining transferred to enterprise training throes）

销量下滑6% 李宁转企业培训型阵痛（Sales fell 6%, Lining transferred to enterprise training throes） Recently, more than half a year, Li Ning Co Ltd (02331.HK) trouble, orders dropped, closed shop rumors everywhere, many times the price has been suspected...... Recently, Li Ning Co with unregistered companies to produce new move brand products, but also suspected of false propaganda. Lining said, the company called Shanghai sporting goods Co., Ltd., just because of the clothing tag on the companys heart word mistakenly called new and caused by misunderstanding. More trouble than that. Li Ning Co in the encouragement of the year have to face the transformation of labor pains. It began rebranding in the last year, the opening of the new logo and a new slogan, a direct challenge to Nike, Adidas and other international first-line enterprises in brand positioning. But in December of last year, Li Ning Co announced that in the two quarter of 2011, the order will result in an order of about 6% down from the same period in 2010, according to wholesale shipments. Its the throes now, and Lining must have been mentally prepared. Famous sports marketing experts, too sports marketing group president Zhu Xiaoming commented. Change label, get rid of cottage name In 2010, the Li Ning Co was founded in 20th anniversary. In June 30th of this year, Lining Li Yongbo, Wang Yifu personally led the world has won a gold medal in the five national sports team athletes, released a new logo and a new slogan: before the L logo to replace the people glyph, allegedly from Lining creative original Lining cross gymnastics. Professor Chen Gang director of the advertising department of Peking University School of Journalism and communication, said love for Lining a new identity, the original logo shaped like a squirrel tail, feeling slightly rounded; after replacement of the line more agile, profile more tough, more strength and a sense of movement. The slogan anything is possible is also replaced by Make the change.