Chinese culture and soft power of the development status and Countermeasures（中国文化软实力的发展现状和对策）.doc

Chinese culture and soft power of the development status and Countermeasures [Abstract] development is one of the two major themes in today’s world, countries around the world are stepping up efforts to use the strategic opportunity to sharpen their overall strength. Has been the political, economic, military construction and other countries, ‘hard power’ level has been continuously improved and developed, while the country’s ‘soft power’, in particular cultural ‘soft power’ of the relatively slow development of this paper focused on China’s current cultural ‘soft power’ development status was discussed how to further promote the national culture of ‘soft strength ‘of the development of policy proposals put forward. [Keywords] cultural soft power, development status, strategies Peace and development are two major themes in today’s world, the world has actively pursued this strategic development opportunities continue to increase our overall national strength, enhance political, economic, cultural and other fields of world competitiveness. Since the reform and opening up of China’s national economy has achieved rapid development, on this basis, transportation, urban construction and other key infrastructure projects have ground-breaking nature, the upgrading of national defense weaponry, military combat rising levels of the State of ‘hard power ‘level of development than the founding of New China has been a qualitative leap, but China’s’ soft power ‘construction has long been a low level of priority, relative to Europe, America and other developed countries in terms of a late start in the early 20th century American scholar Joseph 90 ? Chennai first proposed a ‘soft power’ concept in Western academia has aroused strong repercussions .2004 Nye in his book lt;lt;soft power - the world’s political successgt;gt; to ‘soft power’ to make a further specification, he proposed ‘soft power through attraction rather than coercion or the means to buy up to have the