Case Micro Review- H amp; M clothes collection（案例微评审- H和;）.doc

Case Micro Review: H amp; M clothes collection [Case Brief] This fall, H amp; M clothes stores nationwide roll out recovery activities in order to carry out clothes collection action on such a scale, is still the first in the domestic fast fashion brands. Customers can add your own bag (not limited to a few parts store to get clothes, get up to 85% off two coupons, each coupon limit within a certain period to buy a full-price merchandise. many of its customers in order to enjoy this’ vain ‘concessions, turn immediately’ TM ‘recycling clothes by H amp; M partner I:. Collect for processing, the Swedish technology company from Adidas, Puma, Jack amp; Jones, C amp; A, Esprit, the acquisition of used clothing about 10% by mass intact, can be wearing, After disinfection into the secondary market, 30% to 40% is treated as a material use, as well as part of the material to be converted into an equivalent product, such as rags, but only 0.3% of these clothes eventually returned to the garment raw materials. The environmental charity brand image Contributing Commentators ①: EPR Division General Manager Deng Jimin CIG (Beijing innovative Interactive Advertising Co., Ltd.) As a leader in fast fashion brands, H amp; M this will no doubt be ‘fast’ to an extreme. Use of ‘low-carbon, environmentally friendly’ way of recovery, supported by attractive coupons, so that more consumers to quickly realize the fresh fashion desire and buy, can be played out of the ‘TM’ new tricks. both won a social reputation, has won the favor of customers. brands amp; Sales Competition. simply, if the event can be integrated into a number of ‘charitable element’, perhaps it would be more Good! After all, ‘fast fashion’ sentiment is not limited to well-dressed, a charitable heart is no doubt anywhere ‘social fashion’ an integral part of ...... Contributing Commentators ②: Zhou Ruojing senior media person Fast Fashion ‘fast, inexpensive and accurate’ style rapid rise, driven by global fashion