Case Analysis- building materials dealers how to do telemarketing（案例分析u2014u2014建材经销商如何做电话营销）.doc

Case Analysis: building materials dealers how to do telemarketing Marketing costs are getting higher and higher, less and less traffic, endless stream of new marketing ideas and practices of competing products more and more home building industry, cross-industry alliance, bargain, and protect the price will put the price will be, and other activities in 2012 swept across the various cities, the essence of these activities to reduce marketing costs, lock precise customer groups, the maximum likelihood of the transaction In addition to these large-scale events, I found that a growing number of vice-popular means of operation for the same The purpose has been adopted by various businesses and achieved good results, which telemarketing is a shiny spot. The suffering and pain of the telemarketing The telemarketing building materials industry has been regarded as tasteless, tasteless but wasteful to discard, the reason lies in the difficulty of the actual operation. Remember a few years ago, I do in the country as a full-time trainer of the cabinet business mobile training, more than one dealers complained to the author: pay big bucks to buy the owners of the information, but did not know how to use the phone owners are not directly hang up is foul-mouthed, pick up the phone and made a shopping guide and business guilty fear, and finally let the matter rest. know the owners of the information is very important to also understand that should call this phone in the end how to fight? a problem how to solve? issue of this series has not been a satisfactory solution will result in the marketing means no large-scale effective implementation in the industry. Two paragraphs experience attention Although I have been studying how the telemarketing operation is more appropriate, but suffer from the tedious things in hand, there has been no conclusive final two casual experience I once again caused a huge interest in telemarketing and the opportunity to finally thinking abou