lv广告营销与旅行的意义（LV advertising marketing and the significance of travel）.docVIP

下载本文档

41
0
约1.44万字
约 11页
2017-09-05 发布于河南
举报
版权申诉

lv广告营销与旅行的意义（LV advertising marketing and the significance of travel）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

lv广告营销与旅行的意义（LV advertising marketing and the significance of travel）

lv广告营销与旅行的意义（LV advertising marketing and the significance of travel） The first chapter LV brand history 1.1 overview Lv is Louis Vuitton, the abbreviation of VUITTON LOUIS?. LV is the founder of the first generation in nineteenth Century a special package for Royal Travel Luggage technicians, he produced cartons of sophisticated technology, gradually Spread Europe from Paris, become the symbol of the most delicate travel goods. Extended out of leather, pens, watches, scarves, or even clothing, are based on Louis Vuitton one hundred and fifty years delicconsumed, quality, comfortable travel philosophy, as a design departure foundation. LV bag, bag, backpack, you can put all kinds of documents wallet, passport holder and various styles, will be about a month to launch new products, new styles. Whether it is fashionable ladies or mature men, even is a lively young man, can be found in line with their own leather goods in LV. Breakdown of the LV can be refined for different needs, tailored, whether can put two bottles of vintage wines wine bags, folding tables and chairs, are again showing a LV travel philosophy real symbol. In addition, Louis Weedon is the star of many young people, love and yearning for the brand. The second chapter LV core value series of ads 2.1 - the core value of travel From the beginning of last year, LV added a new core value advertising series based on the original fashion advertising. These advertisements dont sell for any new product, but on the brand image and concept, namely travel. Antoine Arnault stressed: we hope to recognize LOUIS VUITTON. Last year the first boarded the core value series of advertising is the legendary French actress Catherine? Deneuve, former Soviet President Mikhail Gorbachev and tennis star Agassi and his wife. Catherine in an old train station,? Deneuve sat quietly in her suitcase on the LV. Wait for the arrival of the train, reminiscent of that, Catherine? Deneuve will take the train traveling far from home, a go