erp渠道定位三大能力（ERP channel positioning three capabilities）.docVIP

erp渠道定位三大能力（ERP channel positioning three capabilities） In recent years, for management software vendors, the biggest surprise is the start of small and medium-sized management software market. Contains the potential space of 3 million 400 thousand users, an average annual growth rate of 20-30% between information, a surge of enthusiasm for all vendors for the heartbeat, in the channel to get the world slogan, have increased efforts to open up channels. In order to Shenma ERP as an example, after the formal introduction of professional channels, ERP channels and cultivate a group of core, these channels are quite a part from the financial software agent turned, part of the regional distributors signing more than 30 year. Through the channel sales speed from the initial monthly average of seven or eight single, increased to more than 100 single. Major manufacturers for channel contention products are Kis, UF, Business, One and other domestic first-line management software products. The abundance of these channels, as well as the launch of the SME management software market, not only attracted many other software agents, but also brought more and more hardware agents into the ranks of ERP agents. However, what are the biggest challenges for these new generation ERP agents, either from hardware agents or from financial software agents? The newly entered ERP agent usually faces two problems, one is how to choose the manufacturer. If you choose a good growth and professional manufacturers as partners, can the occasion, embark on a new growth channel. On the contrary, it will drag on enterprises, not only the occupation of funds, but also the delay of enterprise time. The other is how to transition, especially for agents that have been transformed from hardware agents. The software is different from the hardware, from the initial consultation, planning, implementation, training to the mid to late, maintenance, service, need strong professional knowledge, the biggest diffe