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analysis- past and present mobile digital marketing（分析移动数字营销u2014u2014过去和现在）.doc

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analysis- past and present mobile digital marketing（分析移动数字营销u2014u2014过去和现在）

Analysis: Past and Present Mobile Digital Marketing Free Paper Download Center News: In recent years, with the rapid development of mobile Internet technologies and business models, mobile marketing is facing all sorts of innovation and change, an important part of mobile advertising as the core or as a mobile marketing, which experienced a Push Pull era and after, are entering the era of two-way interaction, which for advertisers, mobile media and agency companies, also means more opportunities and challenges. Mobile advertising is a means to display images, text, video, or application forms of advertising when downloaded to mobile devices such as mobile phones, PSP, tablet PCs and other mobile applications for the carrier or mobile web access based on wireless communication technologies. Because of its accuracy, timeliness, interactivity, diffusion, integration and scalability, rapid development of mobile Internet in this environment more and more attention. Its ad form with the development of technology is also varied. These include not only the images, text, commercials, videos, and html5, links, gravity sensor advertising. Their charging methods can be divided into CPM (per thousand impressions computing), CPV (priced per-view), CPC (per click pricing), CPI (according to the actual installation denominated) and CPA (according to the behavior of valuation) and so on. Three stages of the development of mobile advertising The development of mobile advertising can be traced back to the birth of the first portable cell phone, and with the development of innovation and advertising iterative update technology for mobile terminals, mobile advertising has gone through three stages of development. Between 1992 to 2002, the era of mobile advertising in Push, user passively receive various advertising information. This will not only advertisers higher marketing costs and poor user experience; Since 2003, mobile advertising in the Pull era, the user can ta