Stakeholder Analysis Process Guide - Penn State-A Public 利益相关者分析过程指南-佩恩国家公共.ppt

?2003 Accenture. All Rights Reserved. Stakeholder Analysis Process Guide Table of Contents Steps to Create Role Map Perform Stakeholder Analysis Create Influence Matrix Conduct Gap Analysis Build Role Map Appendix Power Map Influence Diagram Stakeholder Analysis and Role Map Process Stakeholder Fact Sheet Stakeholder Fact Sheet Individuals with negative influence (e.g. resistors with significant influence) are identified as potential targets to focus effort Individuals with positive influence (e.g. advocates with significant influence) are identified as change advocates and change agents Build Role Map Role Map Create a Power Map Power Map Template Power Map Example You, MFS (DH) Bob Kane, MFS (DH) Sue Doe, SSI (Exec. VP) Ken Black, IS (DIV) S M L S L S S L S L M M L M Direction Strength of Influence Key Influence Both individuals are influencers S = Strong M = Medium L = Low Appendix John Smith, HR (Director) Jane Apple, MFS (UH) Mike Red, SO (Exec. VP) Mary Jones, MFS (FM) Paul Lane, MKT (AVP) Laura Blue, CM (AVP) 2 2 2 1 1 1 1 1 2 2 2 2 2 1 1 1 1 1 2 2 XYZ Project * * Steps to Create Role Map Perform Stakeholder Analysis Create Influence Matrix Conduct Gap Analysis Build Role Map Appendix Power Map Influence Diagram Steps to Create Role Map The Stakeholder Analysis and Role Map is the approach to identify key constituents within an organization who can facilitate change The presence of key constituents (e.g. change agents and advocates) will enable a successful impact on people targeted to change The role mapping process helps to lay the foundation for the execution of change. It helps to identify networks, influences and change resistant and facilitative behaviors. Fill in Stakeholder Fact Sheets - Conduct interviews as needed Draft individual circle of influence  diagrams Determine individual levels of influence Summarize advocates vs resistors  Plot them on the the Influence Matrix Valida