The Influence of Modernism and （现代主义的影响）.pdf

Y Myfyriwr Ymchwil Prifysgol Cymru Cyfrol 2, Rhif 2, Mai 2013, 19–23 Y Drindod Dewi Sant The Student Researcher University of Wales Vol. 2, No. 2, May 2013, 19–23 Trinity Saint David The Influence of Modernism and Postmodernism on Graphic Design Samantha Westwood Level 5, BA (Hons) Graphic Design Crynodeb Termau cymhleth ac astrus yw Modern ac Ôl-fodern. Yn y traethawd hwn amlinellir egwyddorion cyffredinol y naill fudiad a’r llall ynghyd â’u dylanwad ar arddulliau dylunio graffig. Trafodir gwaith rhai o ddylunwyr blaengar yr ugeinfed ganrif, sef Josef Müller- Brockmann, Paul Rand, Tibor Kalman a Neville Brody, fel enghreifftiau allweddol o ddylunio graffig Modern neu Ôl-fodern. Geiriau allweddol: Moderniaeth, ôl-foderniaeth, dylunio graffig, damcaniaeth ddylunio, arddull Abstract: Modern and Postmodern are complex and complicated terms. This essay outlines the general principles of the two movements and their influence on styles of graphic design. The work of leading twentieth-century designers Josef Müller-Brockmann, Paul Rand, Tibor Kalman and Neville Brody is discussed as key examples of either Modernist or Postmodernist graphic design. Keywords: Modernism, Postmodernism, graphic design, design theory, style University of Wales Trinity Saint David 20 Samantha Westwood Attaining a single, accurate, universal definition of ‘Modernist’ and ‘Postmode