职业经理人如何行使软权力（How professional managers exercise soft power）.docVIP

职业经理人如何行使软权力（How professional managers exercise soft power） Before we talk about how professional managers exercise soft power, we use marketing planning as an example to analyze them. First of all, I would like to talk about marketing planning. What is the marketing plan? From the results, it is through one or more carriers or form their own products, brand sold out, to achieve the purpose of profit of enterprises; from the process perspective, is through one or more carriers, create an atmosphere, create a sales momentum, reaching the promote the product brand, sales . Now, let me give you an example. For example, I am currently serving a certain enterprise, is a commitment to agricultural eco science and technology enterprises, products mainly liquid organic film. Because of the plastic film since 1978 in the agricultural extension China since, due to 200 years to give the soil degradation, the long time of white pollution, its weakness gradually exposed; and the liquid organic film the biggest advantage is its degradation, no pollution, environmental protection, and has plastic film insulation and moisture. China is a big agricultural country, and if the product is successfully promoted in China, then there is no limit to the future. It will not be able to estimate billions of dollars in sales a year, but billions of dollars and billions of dollars. Therefore, liquid organic film has also been gradually recognized by people of insight and venture capitalists. As a professional manager, we plan how the team through its own marketing campaign to assist the marketing team to promote this product out, in order to achieve marketing campaign and product sales purpose? As a professional manager, we have planned and implemented five strategies for the marketing team: First, the occasion with potential marketing method. The liquid organic film is a kind of new product, although have the similar products in Shandong and Beijing, Shaanxi before, but most of them are small