编排论（Choreography）.docVIP

编排论（Choreography） A brief talk on channel programming Today, television media competition is reached the fierce degree, more than 100 programs dizzying, dazzling. However, a quiet mind, careful observation, the most eye-catching, can let the audience locked is often those beautifully packed, full of visual impact of the channels and programs. In fact, the beautiful spark packaging bloom, not only let the audience enjoy the visual pleasure and pleasure, but also set up channels, show a new image and reputation, improve channel, program advertising market share. In this regard, CCTV-3, CCTV-10, Shanghai TV, Hunan satellite TV, Anhui satellite TV and other large stations for the local small and medium television stations have made a successful demonstration. Compared with these large stations, although the local TV station has a certain sense of packaging, but there is still no small gap. The reasons are various: the lag of ideas, the lack of funds, the shortage of professionals and so on. For example: there are a considerable number of small and medium-sized television station packaging equivalent to the production of titles, and some of the packaging as a bright screen of an ornament, continue to invest, not return. These ideas hinder the release of deep-seated effects implied by packaging, and this embarrassing situation is not conducive to the establishment of channel image, and is not conducive to the industrialization of television station. A survey in 2000 showed that the audience, for many small and medium sized TV stations, about 20% of the audience are watching the channel can not accurately answer to see what their own channels, which resulted in a huge loss of ratings, the channel is not conducive to brand building and industrial development. Visible, for small and medium television stations, packaging is not just a channel, the program is a beautiful coat, it is already the channel, program survival. 1. In view of this fact, how can the local TV stations s