第十讲 展会后期跟踪管（Tenth, exhibition late tracking tube）.docVIP

第十讲 展会后期跟踪管（Tenth, exhibition late tracking tube） Tenth, exposition late tracking management Teaching target: 1. review the contents of the previous section (by summing up the discussion in the last lecture) 2. this section teaching requirements: through this section of classroom learning, ask students: Master: Exhibition (after) effect assessment is familiar with: collect customer opinion channels Understanding: the significance of establishing an exhibition client database 3. teaching methods: class lectures, student discussions The 4. point: the content and difficulty of the exhibition effect evaluation: the content of the customer tracking service after the exhibition Teaching content and process: I. after the investigation on the exhibition of the Chongqing hi-tech trade fair, the relevant information has been distributed among the students, including: 1, questionnaire design A. exhibitor survey content: Purpose of exhibition Channels for access to information Booth construction General view on the organization and management level of exhibition stand Overall evaluation Degree of achievement of exhibition objective B. visits visitors to investigate content: The main reason the booth attracts attention Views on booth staff Views on the service level of the exhibition Views on the overall layout of the exhibition 2, survey settings Random sampling was conducted in 4 libraries. For exhibitors, first overseas, after the domestic, first provinces, after the local principle, select one as a representative, and strive to choose one of the leaders. For visitors, priority surveys are conducted with guest cards and visitors from overseas and other provinces. Exhibitors survey conclusions, statistics include: 1, access to the exhibition information: newspapers, news, advertising, peer, television news, network and so on. 2. The main purpose and motivation of exhibitors: to understand the motivation of exhibitors is of great benefit to the provision of exhibition services.