Start With Why How Great Leaders Inspire （开始为什么伟大的领袖如何激励）.pdfVIP

Start With Why How Great Leaders Inspire Everyone to Take Action Notes by Frumi Rachel Barr, MBA, Ph.D. Author: Simon Sinek Publisher: Penguin Group Copyright year: 2009 ISBN: 978-1-59184-280-4 Author’s Bio: Simon Sinek teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon, those who want to know how to inspire people want to learn about The Golden Circle and the power of WHY. Sinek is quoted frequently by national publications and teaches at the Strategic Communications Program at Columbia University. Author’s big thought: In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Introduction: Why Start with Why?  This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.  We can all learn this pattern. With a little discipline, any leader or organization can inspire others, both inside and outside their organization, to help advance their ideas and their vision.  The individuals and o