GENERAL GUIDELINES FOR DEVELOPING A（发展的总方针）.pdfVIP

GENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN August 2012 CIP Eco-innovation First Application and Market Replication Projects Table of contents Introduction 3 1. Executive Summary 3 2. Business Summary 3 2.1 Company Summary 3 2.2 Management Summary 3 2.3 Products and Services 4 2.3.1 Products/services description 4 2.3.2 Production 4 3. Market Analysis Summary 4 3.1 Industry background 4 3.2 Market Analysis 4 3.2.1 Demand point of view 4 3.2.2 Supply point of view 5 3.2.3 Legal framework 5 3.3 SWOT Analysis 5 4. Strategy and Implementation Summary 6 4.1 Evaluating the value of your supply 6 4.2 Setting the objectives 6 4.3 Elaborating a strategy – marketing mix 7 4.3.1 Product Policy 7 4.3.2 Price Policy 7 4.3.3 Place Policy 7 4.3.4 Promotion and Exploitation Policy 7 4.4 Segmentation and positioning strategies 7 5. Financial Plan Summary 8 5.1 Assumptions 8 5.2 Sales forecast 8 5.3 Cashflow statements 8 5.4 Profits and losses forecast 9 5.5 Break-even analysis 9 5.6 Seasonality 9 5.7 Scenarios 9 5.8 Risk analysis 9 5.9 Exit Strategy 10 6. Monitoring 10 Acknowledgements 10 2 CIP Eco-innovation First Application and Market Replication Projects Introduction A business plan is a written document that describes a business, its objectives, its strategies, its market and its financial forecasts. It states business goals, argues why they are believed attainable and shows a plan to reach them. It is also a helpful tool to monitor the business performance to stay on track. Main advice: - ensu