Frameworks for Global Strategic Analysis MIT （麻省理工学院全球战略框架分析）.pdf

Journal of Strategic Management Education 1(1). © 2003, Senate Hall Academic Publishing. Frameworks for Global Strategic Analysis 1 Donald R. Lessard MIT Keywords: global strategy, competitiveness, framework, geographic scope, internationalization, globalization/localization. 1. Introduction Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. This note provides frameworks for global strategic analysis at four levels: the geographic scope of the industry, the competitiveness of various locations, the geographic reach of the firm, and the global integration vs. local focus of specific activities. This multilevel approach makes it possible to zoom in on a particular strategic setting, taking into account the most important factors at each level. 2. Levels of Analysis: Issues, Frameworks, and Actions This note introduces the principal frames of reference required for strategic thinking and action in an international context. These include those required for defining the geographic scope of industries, the competitive advantage of countries (regions) and its implications for the location of activities, and the appropriate tradeoffs between local responsiveness and global integration of different activities in the value chain. Strategic thinking in any context involves the identification of a set of issues, the selection and/or development of an appropriate conceptual framework for assessing these issues and identifying potential courses of action, measuring key variables, and selecting courses of action. 1. Epoch Foundation Professor of International Management, MIT Sloan School