广告公司经营与管理（Advertising company operation and management）.docVIP

广告公司经营与管理（Advertising company operation and management） The second chapter gives an overview of the advertising company A brief description of the concept and classification of advertising company. Answer: the company is engaged in advertising advertising according to advertisers commissioned planning, drafting, making and implementation of professional advertising business, and for advertising in newspapers and magazines, radio, television and other media on the layout, broadcast and other issues, covered with these advertising media unit signed a contract for advertising to provide advertising services, has certain organization and implementation of the enterprise legal person. Classification: 1, integrated advertising company. 2 professional advertising company (advertising market research company, marketing planning company, professional media agency, advertising creative, design, production companies, other types of advertising company) Two, multinational advertising companies often use what localization strategy of customer service? What are the three attributes, the advertising company? What do you think of the advertising company compound? 1, 2 attachment 3 comprehensive information of 4 5 6 composite instability vulnerability 7 service The composite compound of the advertising company mainly has a complex in advertising talent. The advertising company is team work, many departments for the same goal of marketing cooperation, each department to other departments can be implemented and the effect is good or bad, will take different strategies and methods. Four, please describe the advertising company bid process conditions. Answer: the qualification standards for advertising company The advertising company bid conditions (with market institutions and professionals, is familiar with the advertising management and the management personnel and the advertising design and production, the content of the editorial staff, professional accountants, apply for undertaki