宝洁的说服性销售技巧（P Gs persuasive selling skills）.docVIP

宝洁的说服性销售技巧（P Gs persuasive selling skills） 12YES.com The latest news site home page article boutique resource download cool recommandons enterprise forum online message Category: enterprise training article Update Date: 2003-5-30 2:28:31 reading times: 1904 P Gs persuasive selling skills Steps to persuasive salesmanship The five steps of persuasive salesmanship can help you organize your ideas and give presentations that produce results. Lets examine these five steps in detail. 1, general situation The first objective of the general situation is to ensure that we are able to target the buyers motives. Therefore, we must determine the following circumstances of the buyer: -- need? - demand? - hobbies? Conditions? - restrictions? -- opportunity? The second objective of this step is to induce and validate the buyers interest in introducing a specific benefit to the buyer that can provide him with his needs / needs / hobbies. In order to ensure that we can target buyers needs, we must consider the conditions that buyers are currently facing (such as cash flow, shelf space and competition, etc.). Second, consider the real needs of buyers and customers. Do customers want sales, profits, higher investment returns, or do they want other results? Also, let the buyer know that you have learned about certain existing restrictions. These restrictions may be in money, time, company policies, competition and other aspects, in short, is the buyer may use any negative factors as you think the reason, by showing that you already know these restrictions, you can add to the buyer may objections in sales presentations answer. Most importantly, when you summarize the situation, talk about opportunities (new sales opportunities and profit opportunities). The specific organization cease applicable to specific customers, and put this information about easy to understand, easy to understand and make buyers believe that you are talking about something, summed up the results, should make th