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动态战略能力及其决定因素(Dynamic strategic capabilities and their determinants)
动态战略能力及其决定因素(Dynamic strategic capabilities and their determinants)
Under the background of the new economy, the external environment of the enterprise changes constantly, and the market competition is also very fierce. Enterprise strategic management needs to be carried out in a dynamic form, and a dynamic strategic capability will be formed within the company. This paper mainly expounds the definition and decisive factors of dynamic strategic capability.
I. The concept of dynamic strategic capabilities
Peter Drucker said: the main purpose of competitive strategy is to better meet the needs of customers than competitors.. The only valid definition of an enterprises business objectives is the customer. That is to say, the key to competition among enterprises is competence competition. In the end, in order to compete better than competitors, we should start with the resources and capabilities of the enterprise, and combine strategies and capabilities effectively. We can consider the ability to solve current problems as near-term capabilities, the ability to solve future problems as long-term capabilities, and the long-term capabilities associated with sustainable development of enterprises. Because the accumulation capacity now, and the ability of continuous improvement and innovation, it must be based on the dynamic capability (dynamic capability refers to the enterprises to maintain or change its capacity as the basis of the ability of the strategic capability.) In order to form a dynamic strategic ability.
What is dynamic strategy capability? The author believes that the dynamic strategic ability of enterprises refers to an enterprises overall development process and its formation, and with the continuously changing market environment or in a dynamic environment, enterprises can create higher than the market value of the strategy, to obtain sustainable competitive advantage; and any other existing and potential competitors in the short term can not be successful t
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