创意营销,现代企业市场竞争的掘金利器（Creative marketing the sharp tool of market competition in modern enterprises）.docVIP

创意营销,现代企业市场竞争的掘金利器（Creative marketing the sharp tool of market competition in modern enterprises） Successful marketing is no longer just a matter of informing and selling products, said JiOStengel, chief marketing officer at Procter gamble...... It is the question of bringing into being the concept of what we do. Creativity is the driving force of marketing. Today, with the high degree of homogenization of products, most Chinese manufacturing enterprises are facing the problem of weak market growth or difficult sales, and traditional marketing methods are becoming less attractive to consumers. If the modern enterprise wants to maintain the fresh posture in the market competition, and can manifest from many competition brands, must innovate unceasingly, will think better Idea. Guangdong Zhongshan O brand is a professional R D, production and sales of the electric water heater manufacturers heat as one of the 09 years, launched a Royal water heater, because of the difference of superoxide skin function, successfully listed and achieved the first month sales of 600 Taiwan 500 thousand yuan namely hot industry sales myth, set off a great disturbance in the whole industry is hot. What does such a good performance come from? Creative marketing tells you the answer! R D design originality The development of any new market is the first step in technology research and development. O brand technical staff through a large number of visits to the market, and the ultimate consumer communication and found that the majority of consumers have not meet the traditional water heater can only provide hot water bath this function, the same is not a simple clean body, but the water heater has more additional functions, especially put forward higher requirements on the skin beauty and health care etc.. To this end, O brand technical engineers will be in Japan and other countries have been in the medical and beauty industry widely used mature technology - superoxide technology introduce