《中国财富》微软陷入囚徒困境（Chinas wealth Microsoft into prisoners dilemma）.docVIP

《中国财富》微软陷入囚徒困境（Chinas wealth Microsoft into prisoners dilemma） Subject: Microsoft China Doctor of diagnosis: Enterprise Institute of Chinese fortune Disease: marketing strategy acclimatized, internal heat and cold lead to imaginary, dazzling, irritable Prescription: 1., pay attention to customer feelings 2. diversified pr 3. adapt to the market environment 4. low profile operation 5. proactive service 6., establish long-term market planning 7. enhance media relations On November 2004, with Tim Chen, is undoubtedly a sad day, 29 million 250 thousand yuan of Beijing government procurement orders highlighted Microsoft China lose after having got it, facing the prisoners dilemma faced by. Although Microsoft may still have a bigger share of the order in its new negotiations, Microsofts brand image in China will undoubtedly suffer again after this long and repeated move. This print shows readers the questionnaire, in the use of Microsoft operating system to the readers, the use of pirated software to reach 47%, 84% of readers think Microsoft products are expensive, but only 45% of the readers to the correct selection of WinXP market price, more 32% of the readers did not understand the Microsoft products in the market price. Tim Chens glorious thorn road Although Tim Chen on many occasions have threatened to own at least in the Microsoft Greater China CEO position to serve in 2006, but the reader is not so optimistic, 46% of readers are not optimistic about Tim Chen. Most readers think Microsoft is currently facing the biggest problem is that the market price, 68% of readers said that Microsoft is currently the most important work in China, is to adjust the price strategy, but this problem has constraints on the headquarters of Microsofts global strategy. Although he prides himself on being a custom enabled software company, Microsoft has always been known for its lack of flexibility in marketing. Microsoft is an old jeep that walks in a certain path, and there is no driv