ktv营销策划方案(三)（KTV marketing plan (three)）.docVIP

ktv营销策划方案(三)（KTV marketing plan (three)） Four. Media delivery proposal (1. media release summary According to the a gogo highlight the young, fashion, passion and personality of young brand image, we will use the media innovation, imperceptibly closer to the consumer and a gogo emotional distance, enhance brand loyalty, improve market share. (2. media delivery target) Starting from the target populations living habits, psychological needs and ways of thinking, the possibility of accessing the media and the sense of identification of the content are sought. (3. media delivery strategy) 1. target population selection The main target population: college students, and high school students who meet the age threshold as the main target population. Secondary target population: a group of people with brand identity and consumer awareness. 2. media delivery considerations Main body delivery: mainly based on network, broadcasting and campus DM. Sub delivery: to outdoor signs, campus POP as a supplement. 3. target media segmentation Video advertising With a series of humorous and funny publicity videos, it highlights the life style of a, Gogo, young, fashionable, passionate and personality. By means of media Youku, Renren video sharing, major university Forums Print advertisement Aiming at the midpoint of target consumers contact with media, we comprehensively display the young brand image of a, Gogo young, fashionable, passionate and personality and the concept of young consumption By means of media Bus station card, campus POP, mop net, Tencent network Broadcast advertising The main target consumer groups in the driving process, as well as listening to broadcast programs blank period of time, to strengthen its impression of a GOGO By means of media Traffic broadcast, campus broadcast 4. media selection segmentation Youku: Chinas first video network, you can use viral transmission, rapid increase brand awareness Renren: Chinas most influential SNS web site Mop net: the first