2005黄酒中国我思故我在!（2005 rice wine China I think therefore I am!）.doc

2005黄酒中国我思故我在!（2005 rice wine China I think therefore I am!） Since the beginning of 2001, the rice wine industry has ended the steady and wandering situation, and entered a steady growth period. The production and sales volume increased from 1 million 200 thousand tons in 2001 to 1 million 800 thousand tons in 2004; When the Shanghai first food investment 280 million yuan, built an area of 190 thousand square meters, known as the countrys largest production base of yellow wine.; When the first quarter of 2004, the national rice wine industry sales revenue over the same period last year increased by more than 16%, profits grew by more than 69%, the country trained at least 100 million consumers; When October 2004, CCTV announced that rice wine industry as one of the key support objects, given advertising loans.; By the end of 2004 when Guyue Longshan CCTV bid 60 million yuan advertising time, become the first national Yellow Wine advertising investment, has become Yellow Wine large-scale enterprises to develop the national market, industry competition upgrade landmark event; When the 2004, the national rice wine enterprises achieved sales revenue of 3 billion 774 million yuan and total profit of 298 million yuan, respectively, compared with the same period last year increased by 16.11% and 18.35%; When the whole of 2004, the new rice wine production in the country more than 150 thousand tons; ......... The expression of Chinese wine industry is this gang of yellow workers and peasants soldier unexpectedly....... There are also lively figures, authoritative and industry media, but also rampant: growth, growth, or growth?...... Willing or unwilling, unexpected or conflicting, yellow wine said: Im coming. Yellow Wine, the old mature industry is giving out the rapid growth of the industry in Chaoyang signs. The problem becomes inevitable: How does yellow rice wine industry become a martyr in Chinas wine industry? What kind of Chinese rice wine culture do we need to conqu