宝岛眼镜案例分析.doc

Case Study: BAODAO Optical Q1:Based on the external and internal analysis of the environment, what are the key strengths weaknesses of BAODAO? External Analysis (Based on PEST) Political The new labour policy of “life employment” make it more difficult for BAODAO to attract and retain the right talent. Economic Chinas booming economics. Social With the high percentage of school kids with myopia, the optical business is growing. The just beginning marketing which use of disposable lens is so huge that could sustain BAODAO’s growth and market leadership for the next decade. Few local graduates had the necessary skills for service occupations. It is difficult to retain quality employees because job-hopping was common among successful managers and above average wages were needed to retain these talents. Technological Gowth of E-commerce enable customers to try on different frames from the firm’s catalog online (different style, sizes, brands, colour etc) and then submit orders to the nearest outlet for fitting and purchase. Internal Analysis (Based on McKinsey 7S) Strategy BAODAO considered excellence in quality products, innovation and professional services to be the corner stones of its business. In 2008, BAODAO adopted its growth strategy by linking with strategic network alliances to expand its market. Structure BAODAO had a flat organisational structure. Systems All the products on its shelves went through a rigorous quality assurance system to ensure the highest technical standards. All the products sold were entered into the tracking system with buyers’ information. The systems which is being developed allow customers to try on different frames from the catalog online and then submit orders to the nearest outlet for fitting and purchase. BAODAO had also a structured mentor system and work teams were encouraged to have informal functions to build up collaboration and support for each other. HR department had fully integrated systems, ranging from recruitment,