市场营销课件32014副本.pptVIP

* Ask the students Why do they think these geographic shifts in population are happening. Where will they choose to live when they finish their education, and why would they make the choice? * Note to Instructor Students are probably very familiar with job search sites such as this link to . It might be interesting to compare the listings for white collar versus blue collar job opportunities including the associated pay and benefits. * * The economic environment can offer both opportunities and threats. For example, facing a still-uncertain economy, luxury car maker Infiniti now promises to “make luxury affordable.” * Note to Instructor This graphic highlights a car targeted to India’s growing middle class. Discussion Questions What changes might there be in U.S. income over the next year? What are positioned as “value cars.” The students might quote current economic declines or rises. The “value cars” will probably include some of the smaller cars by Kia, Ford, Honda, and Toyota. * Note to Instructor This Web link connects to . There are several Web sites like this that provide information on business as to how to practice green strategies including green marketing. GE is using its “ecomagination” to create products for a better world—cleaner aircraft engines, cleaner locomotives, cleaner fuel technologies. Taken together, for instance, all the GE Energy wind turbines in the world could produce enough power for 2.4 million U.S. homes. And in 2005, GE launched its Evolution series locomotives, diesel engines that cut fuel consumption by 5 percent and emissions by 40 percent compared to locomotives built just a year earlier. Up next is a triumph of sheer coolness: a GE hybrid diesel-electric locomotive that, just like a Prius, captures energy from braking and will reduce fuel consumption by 15 percent and emissions by as much as 50 percent compared to most locomotives in use today. * Note to Instructor Discussion Question Ask students what changes they have see