成品：任 《淘最上海》栏目的成功因素探析.doc

东 北 农 业 大 学 成 栋 学 院毕 业 论 文论文题目： 学生姓名： 指导教师： 所学专业： 2011年6月 Chengdong College of Northeast Agricultural University Thesis Thesis topic： Washes Most Shanghai the columnsuccessful factor to search analyzes Student name： Tutor name： Specialty： Broadcast television Choreographer June 2011 《淘最上海》栏目的成功因素探析 摘要 如今的上海是一座闪耀全球的国际化大都市，她的白天是朝气蓬勃，并充满着无限的活力，她的夜晚是霓虹闪烁，令人迷醉的不夜场。由于人们消费水平的不断提高，使我们开始追求物质和精神世界的丰富生活，而《淘最上海》这一档以排行榜形式，来讲述上海“吃、喝、玩、乐”的城市生活完全手册应运而生。本文从《淘最上海》的成功要素和栏目特色等多方面，着重分析《淘最上海》栏目的成功原因。 关键词：Washes Most Shanghai the column Abstract The present Shanghai is one sparkles the global internationalization metropolis, her daytime is full of vigor and vitality, and is being full of the infinite energy, her night is the neon twinkle, makes one be enchanted by not the evening performance. As a result of the people consumption level unceasing enhancement, makes us to start to pursue material and the inner world rich life, but Washes Most Shanghai this is by the ranking form, narrates Shanghai “eats, drinks, plays,happy” the city life complete handbook to arise at the historic moment. This article from Washes Most Shanghai the successful essential factor and the column characteristic and so on is various, analyzes emphatically Washes Most Shanghai the column successful reason. Keywords: Style characteristic; Distinctive quality; The packing 目录 摘 要 ………………………………………………………………………………………1 ABSTRACT … ……………………………………………………………………………2 前 言 ………………………………………………………………………………………4 1.《淘最上海》栏目概述……………………………………………………………………5 1.1《淘最上海》栏目定位……………………………………………………………5 1.2《淘最上海》栏目的发展状况……………………………………………………5 1.3《淘最上海》栏目的特点与优势…………………………………………………5 2.《淘最上海》栏目的成功要素分析………………………………………………………6 2.1 主持人的主持风格………………………………………………………………6 2.2 小片外派员的特色主持…………………………………………………………6 2.3 演播室的装修风格