市场推进决策的制定程序（Market decision making process）.doc

市场推进决策的制定程序（Market decision making process） Market promotion program of decision making The decision must serve the market to promote product sales, but it is not only the product sales, the characteristics and advantages of analysis and judgment of the company to the clients unique value is the core content of information activities. A market to promote the goal of decision making The market to promote the purpose of making a decision is not simply sell products, but to avoid weaknesses, their own business strengths and characteristics into customers for value. But here is not to deceive customers, misleading customers, but must be on the basis of customer value, to allow customers to fully understand and recognize their own business advantages, strengths, build their own unique core competitiveness. Relative to the industry choice and product selection, market promotion decision is a short period of time of the decision, this decision is complicated and specific. But the core is only one, in the premise that the enterprise real value relevance link within a short period of time can not achieve the adjustment and change, the enterprise value activities to maximize the transmission to customers, allow customers to realize the value of satisfaction. The accurate grasp of their own enterprises compared with the most direct competitors of the characteristics and advantages, and to enlarge the advantages and characteristics, has become the key to enhance the market to promote the quality of decision making. In reality, many enterprises in the market to promote the decision not to grasp the key, so the decision to let people very much puzzled. For example, companies are now fashionable, competition for the star acts as a spokesperson for the enterprise. This kind of imagination between the endorser and the characteristics of the enterprises, the so-called advantage can find out the internal relations and common to? It is difficult to say. This kind of activity to spend a