外灯箱广告的特点和图案制作技术（Features of outside light box advertisement and pattern making technique）.docVIP

外灯箱广告的特点和图案制作技术（Features of outside light box advertisement and pattern making technique） Technology characteristics and patterns of advertisements The pattern is important to convey the visual elements of plane advertising , and the color is better than the other elements in the visual transmission. In the rapid development of electronic plate making and printing technology today, advertising such as bamboo shoots after a spring rain like appearance, and as a semi permanent plane advertisement outdoor advertisements, as a result of the transmission draft printing and auxiliary light, making it in the daytime or at night, are able to attract passers-by attention, enhance the realistic effect of the show the product, rendering the atmosphere, inducing consumers to buy, to strengthen the special impression advertising effect. In the design and production of outdoor advertisements of the picture, for the pursuit of authenticity and artistry, the use of photographic printing or color inkjet printing; also in the special paper, plastic sheet (film), light box cloth to screen printing way to make a picture of the lamp box, choose the production methods and materials and on the basis of the complex system cost and weather resistance requirements. In this paper, the main characteristics of advertising materials and pattern making process, to talk about the application of production technology. The characteristics and types of outdoor advertisements. Advertisement is also known as light box posters or propaganda pictures that night. For outdoor advertising, distribution of the application in road, on both sides of the street, and the shadow (Drama), exhibition (PIN), downtown, airport, station, wharf, parks and other public places. Foreign called semi permanent street art. Outdoor advertisement is different from other types of advertising. Its characteristics are as follows: The 1. big screen: Many of the advertisement media for indoor or small range of communication, a smal