体系化营销破解保健品营销的困局（Systematic marketing to crack the dilemma of health care marketing）.doc

体系化营销破解保健品营销的困局（Systematic marketing to crack the dilemma of health care marketing） One of the long pin series of old brand activation United wisdom marketing consulting agency Southern China branch Ding Sihui ice cold Health care products marketing development today has been basically what trick with the times, but from the whole: health care products is still not out of the development of the industry downturn, the industrys credit crisis has not been effectively solved. The health care industry can do? It is worth doing? If the answer is yes, the new problem is that health care should be how to do? The development of the industry today, the market by single point of winning may have almost does not exist, integrated marketing communication has become a magic weapon for many marketing people fooled enterprises, but the actual situation is integrated marketing communication needs strong financial support, funds and the scale of the enterprise is not only the key to success of health care products companies, will as of three strains of the year activities, thematic leaflets, so effective, in the industry do not. So the industry in recent years more presentable marketing, conference marketing, service marketing, composite marketing, database marketing, experience marketing mode is the only life-saving straw is to save the health care industry! From many enterprises difficult struggle, it is not difficult to find their bitter cry, then to use the marketing of health care products what kind of mode to meet the expected goals, bio economy era. System of marketing: market spring in winter System of marketing is an old word will hackneyed and stereotyped expressions, but in different market background due to the emergence of new meaning under different understanding. Maybe a lot of people are not quite familiar with marketing system, so the author is here to venture to marketing system to move out, also hope to play a valuable role . In fact, the so-called system is not a