高手教你十分钟读懂财务报表（The master teaches you ten minutes to read the financial statements）.docVIP

高手教你十分钟读懂财务报表（The master teaches you ten minutes to read the financial statements） As everyone knows, the financial analysis should start from the three table of the profit statement, cash flow statement and balance sheet. Whether large brokerage researcher or top grassroots researcher, must look at the three big table. But for ordinary small retail, a lot of data is not able to read, even if professional financial personnel also need to spend a lot of time to study, the researchers exposed a few opening private indicators of financial statements, as long as a good grasp of these indicators, I believe you will become a financial master. (a) the profit statement. 1, the sales ratio relative to earnings, the index is the ratio of the stock market value of listed companies and the companys sales revenue. There are private made a tracking model of listed company earnings and sales ratio related to stock price fluctuations, while sales ratio than earnings is reliable. According to the statistics of foreign countries, typically sales ratio equal to 1 is the most suitable. In this index, the sales income is the most important, if the sales income of an enterprise is growing and profit growth is not, the value of the enterprise to the revaluation. Under normal circumstances, enterprises are the first to appear after the improvement of income, profit growth, so income more real, than the profit sales ratio is more effective than earnings, income faster than profits reflect the business conditions. (this view I have different views, because of enterprises and audit institutions, help enterprises to confirm the sales income or fictitious sales revenue is not a difficult thing; if you can advance out of corporate fraud, the conclusion may be set up model). 2, gross margin: gross profit is the sales sales income. To track changes in gross margin, to look at the history, not hair phenomenon of excessive interest rates continued (monopoly exception), the phenomenon of low will not