5购买行为（5 buying behavior）.docVIP

5购买行为（5 buying behavior） 5 of the purchase behavior of.Txt52 everyone is a parabola opening to determine their talent, and the highest point is made. No autumn leaves fall, where spring green shoots hungry bright? Only know how to lose, will have again. The fifth chapter is the analysis of market purchase The key content of the review need to pay attention to remind you of the special: Pay attention to understand the main factors influencing the market purchase behavior, understanding type of market purchase behavior correctly, grasp the main participants in the market purchase decision, the specific process of clear market purchase decision, in order to promote the understanding of the market to buy measures need to be taken. The first section of consumer buying behavior The consumer market refers to all for personal consumption and the purchase of goods or services to individuals and families in the market. A, main factors affecting consumer purchase behavior Influence of consumer purchasing decisions by the culture, to a great extent, personal social and psychological factors. According to the definition of the group. Maslows hierarchy of needs theory. The selective perception, selective attention, selective distortion and selective retention. Learning, driven by force, stimulus, incentive, and strengthening the meaning of reaction. (a) cultural factors The so-called social stratum is relatively homogeneous and enduring a group in the society, they are arranged according to the order of the members of each class with similar values, interests and behavior. (two) social factors 1. reference group. The reference group refers to those who directly or indirectly affect peoples attitudes and behaviors of the group. Direct reference group is also known as members of the group. Members of the group are divided into primary and secondary groups of two groups. The first group are generally informal groups, such as family members, relatives and friends, colleagues and neig