企业文化在汽车企业战略管理中应用夏飞`.docVIP

目 录 中文摘要…………………………………………………………………………… 1 英文摘要 …………………………………………………………………………………………2 1引言………………………………………………………………………………………………4 2企业文化与战略关系……………………………………………… 4 3企业文化在战略中的作用 ………………………………………………5 4 建立符合战略的企业文化……………………………………………………… 6 4.1 企业战略的特点和特征……………………………………………………… 7 4.2 企业文化的建设……………………………………………………… 10 4.3 战略与文化的辩证关系……………………………………………………… 15 4.4 企业文化的不同特征……………………………………………………… 18 结论 …………………………………………………………………………………20 致谢 …………………………………………………………………………………21 参考文献………………………………………………………………………………22 企业文化在汽车企业战略管理中应用 摘 要：随着我国市场经济的日趋成熟，市场竞争也越来越激烈，一个企业要想持 续健康成长，就必须有正确的发展战略为指导,本文通过对企业文化与企业战略管理的关系分析，解答企业中的文化对战略实施会产生什么样的作用,该如何协调它们之间的关系,该用什么态度来对待文化和战略管理，从而讲解企业文化在汽车企业战略管理中应用！企业的战略管理包括五项相互联系的管理任务，即企业的愿景、企业的使命、企业的目标、企业的战略以及战略的实施。这五项任务形成一个循环体系，不断调整，以适应企业发展的需要。任何企业战略的成功实施都离不开本土文化，离不开企业自身的文化。本文主要是对企业文化对企业战略管理的作用进行研究，提出一些见解。企业文化；企业战略；战略分析；战略管理 As Chinas market economy matures, the market competition more and more intense, a business to a sustained and healthy growth, it must have the right development strategy as a guide, this article through the relationship management of corporate culture and corporate strategy analysis,answer in the enterprise culture on the implementation of the strategy will produce what kind of role, and how to coordinate the relationship between them, what attitude towards cultural and strategic management, in order to explain the corporate culture in the auto companies in the strategic management！The strategic management of enterprises including five inter-related management tasks, the companys vision, corporate mission, business goals, business strategy and implementation of the strategy. The five tasks to form a loop system to constantly adjust to the needs of enterprise development. The successful implementation of any corporate strategy are inseparable from the local culture is inseparable from the enterprises own culture. This paper is to study the role of the corporate strategic management of corporate culture to make some insights. Keyw