酒店营销观念四要点（Hotel marketing concept four points）.doc

酒店营销观念四要点（Hotel marketing concept four points） 1. Choose the right target market The hotel can not be occupied and satisfy every tourist market, for example: we simply tourist market is divided into A, B, C respectively represent high, medium and low grade three tourists, assuming that the hotel reception is the B file source capacity of the hotel, the hotel said hardware and services are to meet the needs of the tourist class. What happens if we receive A? As the A source is familiar with the high-grade hotels, they expect higher services. So, the hotel is difficult to meet their needs, you need to pay extra attention to cater to them, and the hotel reception capacity, hardware standards, service content and A file source requirement is unlikely to be fit for various reasons, A file source will appear unsatisfactory situation. If the hotel receives C files, what will happen to tourists? Because the C source is sensitive to the price, they are also difficult to be satisfied, and it will destroy the satisfaction of the B tourist source, and destroy the atmosphere of the hotel. I once worked in a hotel, because there were two sales department, one is responsible for the Sales Department of the guest room, and the other is responsible for the banquet sales department. There is a banquet sales department to attract a complete catering index of township enterprises order party, it was a rainy day, a large number of suburban farmers wearing rubber boots loudly entered the hotel, the hotel not only dirty polished people on the ground, and in the elevator with a newly arrived at the Japanese tourists crowded together. After the incident, the Japanese travel agency caused a strong complaint that the quality of the hotel was too low, which was totally inconsistent with the original sales staffs propaganda. As a result, the hotel lost a Japanese series that could be expected to bring in an annual revenue of $more than 30 for receiving a banquet worth just $thirty thousand. The