商务旅行 国内航空公司如何营销商务旅行市场（Business travel business travel market of domestic airlines to marketing）.docVIP

商务旅行 国内航空公司如何营销商务旅行市场（Business travel business travel market of domestic airlines to marketing） Basic view Airlines need to effectively segment the business travel market, providing different products for each type of enterprise, and integrating internal service resources. From a single big customer price agreement to product and service packaging agreement changes, and constantly innovative business philosophy and sales model, in order to make the airline in an invincible position in the fierce market competition. Present situation and development trend of CAAC According to the International Air Transport Association (International Air Transport Association IATA, referred to as IATA) report, China civil aviation in the past 30 years of development, with an average annual growth rate of 17.6%, the total turnover in the world ranked thirty-seventh in 1978 to 2005, ranked second, behind the United States, and row in the second position has been maintained for six years, in accordance with this trend, in the near future China civil aviation total turnover will exceed the United states. In 2010, the global aviation industry made a profit of US $15 billion 100 million, including US $5 billion 100 million, and the total profit of China Airlines was 35 billion yuan, or about $5 billion 220 million. From the point of view of aircraft increments, as of the end of 2010, there were 1604 aircraft in Chinas civil aviation industry. Chinese passenger aviation market will maintain a growth rate of 10% in the next 20 years, that is 2020 China passenger aircraft will reach eight hundred million people in size, we estimate the China aviation market this year will reach three hundred million times the size of the market, 2030 will reach 1 billion 700 million people in size. By 2020, Chinas outbound travel will reach one hundred million. In order to airlines in terms of market capitalization, the global airline in performance in the capital market, by the end of 2010, Chinese internati