商业定价策略建议与分析（Business pricing strategy suggestions and analysis）.docVIP

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商业定价策略建议与分析（Business pricing strategy suggestions and analysis）.doc

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商业定价策略建议与分析（Business pricing strategy suggestions and analysis）

商业定价策略建议与分析（Business pricing strategy suggestions and analysis） A complete pricing at a large mall (for reference) A commercial pricing strategy suggestion and analysis I. Basic Criteria for pricing 1, maintain the capital operation in advance and shorten the capital return period 2, expand customer base, reduce risk 3, maximize profits Two, commonly used pricing methods (1) cost weighted method Developers set an expected rate of return of T%, P=S * (1+ T%), between us as agents, this method developers specific accounting. (two) calculate the return on investment expected by the investor The surrounding area of the store rent is about 1.2~1.5 yuan / square meters / day, according to our understanding of the project in the South Mall rent a floor rent of about 2 yuan / square meters / day; two floor rent is about 1.2 yuan / square meters / day; according to the current market situation analysis of operation of the small turntable area also is not optimistic; rent greatly increases the possibility of small. Due to the current commercial location has not yet been determined; therefore we propose the rent and the surrounding similar price is appropriate; we assume that the rent is 2.2 yuan / square meters / day; this calculation. A square a year rent P1=2.2 * 365=803 yuan. According to the current popular algorithm, is attractive enough for investors the investment return rate should reach 8%. We assume that the return on investment is 8%. In order to calculate the project price should be in the P= P1 / 8%=10037.5 yuan. Advantages: the combination of the market is conducive to attracting investment customers. Disadvantages: a city property market specificity, that is, to rent a house, the rate of return on investment has always been low, about 5%. It is against the companys goal of maximum profit. (three) market pricing This is also the main shopping district surrounding the main floor to rent, rent about 2 yuan / square meters / day; while the city building, Times Squa