城市品牌打造 与网络的完美结合（The perfect combination of city brand building and network）.docVIP

城市品牌打造 与网络的完美结合（The perfect combination of city brand building and network） [city brand] City brand building is an important topic of urban development. How to make a correct and reasonable image of the city and promote the popularity of urban brand, which plays an important role in promoting a series of development of urban economy, culture and tourism. [solution] In the city brand building, Sina has extensive experience. As the most influential and credible portal, Sina itself has excellent brand power. And it has a strong advantage in network technology, services, product offerings and so on. On this basis, Sina can also integrate the advantages of various technologies and Internet media resources. It is an excellent platform for strengthening city brand, promoting urban influence and promoting urban development. At present, Sina city brand and spread to create solutions provided are: network selection, thematic content depth planning and dissemination, users participate in interactive activities, city interviews, from the perspective of city environment and city development policies, important events such as city, build city brand. Urban brand is a structural function of urban ecological environment, economic vitality, cultural background, spiritual character and value orientation under the condition of commodity economy and market economy. City branding is the inevitable requirement of the development of commodity economy and market economy. Building your own city brand is the premise of building a brand city. City brand consulting expert Chen Fuguo said: the city brand is actually, in order to attract those future investors, tourists, and all possible people arrived in the city life, let them feel the city is an investment can also place to live. However, urban brand building is not a simple slogan, it is an important topic in urban development. How to improve the popularity of urban brand, and promote the development of urban economy, culture, tourism and oth