benbo的快时尚4s店（Benbo fast fashion store）.docVIP

benbo的快时尚4s店（Benbo fast fashion store） Benbo fast fashion 4S shop (4S shop special topic): Text / reporter Ye Wendong from Guangzhou Over the years, Guangdong Benbo Garments Co. Ltd. CEO She Xujin still remember him with the Benbo brand encounter feeling. My English name is Ben, Benbo makes me feel very intimate, and I like the style of clothes very much. In the 2002 trip to Europe, She Xujin, a clothing sales agent, was transformed into a brand manager. Prior to this, She Xujin founded the Hongkong Jinxin Group Co. Ltd is a Hongkong clothing brand in the mainland market sales agents, most had been operating at the same time the Raptors (Lawman), Baleno (Baleno), Giordano (Giordano), Bossini (Bossini) 16 brands, is one of the garment company. Over the years, the identity of agents, She Xujin has a strong grasp of the channel ability and control ability, but also in the retail channels and franchisees choice has accumulated a lot of resources. But the risks and bottlenecks of agents are gradually emerging, such as the conflict of ideas and contradictions between the selling agents and the brand owners, and when the market matures, the market and channels are recovered by the brand. With a mixed heart, She Xujin went to Europe to find a way to hedge the risk of agency. Sure enough, a clothing design company in Dusseldorf, Germany, made him change the course of his business. The companys business model is that there are many clothing designers, designers introduced some different styles of brand, property rights belong to the company, the company sold the intellectual property rights of these brands to other operators. She Xujin finally selected the casual menswear brand Benbo, and bid for Benbos exclusive franchise in the Asia Pacific region. In 2002, She Xujin opened the first Benbo brand store in china. In 2004, he founded the Guangdong Benbo Garment Co. Ltd. is responsible for the Benbo brand in the Chinese area of product development and production, marketing and