文化建设的差异性与文化管理的统一性（The unity of difference and cultural construction of the cultural management）.docVIP

文化建设的差异性与文化管理的统一性（The unity of difference and cultural construction of the cultural management） With the development of enterprise culture construction of a new round of upsurge, many enterprises in the process of promoting the construction of enterprise culture, there are “ rdquo, “ concept; light embedded ” phenomenon, only pay attention to the concept of enterprise innovation, and ignore the idea behind management support, without taking into account the actual enterprise management. Many enterprises are only based on some planned corporate culture construction, can not carry out cultural management, and no way to match the company strategy, human resources, production, management, marketing and other management activities. From cultural construction to cultural management The construction of enterprise culture is prominent in ldquo, rdquo and word. It refers to the process of formation, cognition, identification and dissemination of relevant business management concepts. Corporate culture management is the essence of “ ”, refers to enhance the enterprise culture idea and behavior norms system combined with business management, corporate culture is, under the guidance of corporate strategy, human resources, production, marketing and management module management activities. Corporate culture management is to allow all employees to participate in the management of enterprises, make the enterprises mission, vision and core value of enterprise under the concept of consensus, and then through the relevant norms of behavior, the implementation of the strategy of the enterprise, human resources, brand, so as to systematically solve the core problem of enterprises. Cultural management enriches the cultural connotation of enterprise management, promotes the cultural quality of enterprise management, and realizes the essence of enterprise management. Combing the enterprise values, to establish a code of conduct, improve the system, establish the image of the corporate cult