微利时代渠道战略突围（Profit age, channel strategy, breakthrough）.docVIP

微利时代渠道战略突围（Profit age, channel strategy, breakthrough） Intense competition, changing market demand, the IT channel has undergone profound changes, the traditional linear, structured main channel model in today has been gradually replaced by the customer as the center of the channel, the channel value chain is faced with rapid transition to services and value-added channel is facing major direction a kind of adjustment of industrial structure, the core of this adjustment, mainly reflected in the product layer by mutation service oriented level, by the product chain mode channel to the change in the value chain as the core channel model, channel strategy and strategic adjustment of redistribution, turning and other issues that will trigger the interests of IT enterprises. Principles of channel strategy design In order to ensure that IT enterprises can make profit on the regional markets by means of channel resources, IT enterprise channel design must follow the following 6 principles in channel design, development and adjustment: 1. sustained innovation in recent years, the IT market is undergoing intense fission, enterprise channel presents different systems, types, levels and mode of operation of the mixed phenomenon, but the voice behind the emerging channels is very high. Therefore the enterprise must continue to innovate the main channel, the essence is to adhere to the you have me have, you have my new, I am your new special, fully embody the times, originality, applicability and versatility, with excellent channel to create a leading market. 2. in the face of increasingly diverse consumer intensive and meticulous farming, differentiation, market ushered in the era of audience fragmentation spread, in order to avoid the extensive management in the regional market, enterprises have the necessary links to the distribution channel of the intensive and meticulous farming, accurate delineation of the target market area, the channel in all sales outlets in person, dom