如何认识渠道广告的新特点（How to understand the new characteristics of channel advertising）.docVIP

如何认识渠道广告的新特点（How to understand the new characteristics of channel advertising） Fire from the Ye Maozhong model, to Mengnius fortune, to a few famous liquor have been rising, advertising has been as a strategic match point, but there are still some misunderstanding about advertising, need to pay attention to some operation in the world, is one of the key to change to channel + consumer angle from pure consumer perspective. Do you do well on the successful in the official career, the moment. According to the practical experience of inon. Channel advertising should pay attention to the following points: 1) need aesthetic advertising, but the key is to let people remember your name, unless you have irreplaceable function, otherwise the advertising effect now is to let people read in the sales or consumption of the first impression about your product name. What else is bullshit. Advertising makes people scold no matter, advertising curse is cursed die, the most lethal is that kind of moderation and ordinary road. 2) whether it is the use of color or the layout of the text, is to make people read your name at a glance. 3) the image of the product or too much so-called aestheticism is nonsense, a waste of money, like advertising to award, as the most ordinary consumers, people will go to care about how you take advertising? Melatonin and Harbin and Ye Maozhongs strategy is this. Is your advertisement a sharp knife? 4) what really sells is dirt or fit. Great production is a big waste and a big failure. Dont advertise your advertising features. Its no use. 5) the important thing is not advertising, nor publicity, but the synergy of strategy and tactics. From the MengNiu yoghourt can already see, FMCG advertising is sharp and channel sales model became a strategic reserve, to expand the effect of assault. The match of strategy and tactics is very critical. Once the dagger is put into battle, the tactical response time left to the director of sales may be only one month. First