《经贸德语》课程教学大纲（Outline of the course of economics and Trade German）.docVIP

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《经贸德语》课程教学大纲（Outline of the course of economics and Trade German）.doc

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《经贸德语》课程教学大纲（Outline of the course of economics and Trade German）

《经贸德语》课程教学大纲（Outline of the course of economics and Trade German） Outline of the course of economics and Trade German Class number: 12330581233059 Course Name: Business German Total class:72 Prerequisite: Basic German, intermediate German, German grammar, business communication, German Follow up lesson: None I. explanation section 1, curriculum nature This course is a professional course for students in German major, grade three or grade four. 2, teaching objectives and significance This course requires learning the basic concepts and theories of economics and management of German enterprises in certain German on the basis of learning in knowledge economy professional at the same time, improve the students German in the economic field of practical ability and the ability to work, and for the further study of professional economic foundation. The purpose of this course is to improve students comprehensive application of language and economic knowledge, and their ability to communicate in german. 3, teaching content and teaching requirements The main contents of this course include the basic concepts and basic theories of enterprise economic management, and the general survey of the German national economy. This course requires students to understand the definition of enterprise management in management, the company involved in the field; the organization and internal organization, division of labor; German companies on the wage structure, the company law, the social security system; the famous German 10 enterprises economic significance. This course requires students to master four important components of marketing, namely, product, price, distribution and communication policies, personnel management and motivation theory; 4, teaching key points and difficulties The teaching of this course focuses on the economic management of the basic concepts and theories; four part of product marketing, the product price policy, distribution policy and policy focus on communicati