[创业]陈天桥的选择（[entrepreneurship] Chen Tianqiaos choice）.docVIP

[创业]陈天桥的选择（[entrepreneurship] Chen Tianqiaos choice） Chen Tianqiaos choice In 2000, Chen Tianqiao chose the legend was a huge success, make a grand legend listed on the Nasdaq, even in one fell swoop Chen Tianqiao the richest man in the seat, but after grand in the online game industry has become dominant, has become a normal and mainstream enterprise in society. Chen Tianqiao from 2002 legend the success of the year began his new choice constantly, is turning to the mobile phone game market? Or move closer to the upstream content? Or do you enter the mainstream family through the TV platform? Some people say that Chen Tianqiao wants to do both content development, but also want to do channel operations, want to take the downstream. In November 7, 2006, he held a grand out of sina shares, and in the last grand cost acquisition of sina shares is considered to Sheng first step in achieving the transition from a simple online business to interactive entertainment media business for $230 million, then thrown Sina shares, Chen Tianqiao intended to do, he will make what choice? Yesterday, Tsinghua University MBA second case contest in the grand Chen Tianqiao case, six teams from the respective positions for Chen Tianqiao (pictured) made the next choice, regardless of whether the selection is consistent and Chen Tianqiao himself, but the rise in Internet games, how to plan the company will be blocked in the box find the rebuilding model, let us think about it. Group 1 (team Fly) Abandon the independent research and development, continue to go agent mode Robust implementation of interactive entertainment media strategy, explore the way to profit under the banner of the web media resources, for the day after the entertainment platform (box software) for the content of reserves; set up the network game in the light of its general trend, core business ideas, looking for potential games instead of the product was already in recession; most of the grand self-developed games succ